If you've compared two or three of these tools already, you've probably noticed the listed prices swing wildly depending on the site: some start under 10€ a month, others run past 100€. The difference isn't just marketing. It usually comes down to what's actually included behind the price: a wheel-of-fortune game on its own, or a wheel plus a full CRM, SMS campaigns, and a loyalty program.
Below are the publicly listed prices for the main tools competing in the French market at the time of writing, with what each plan includes. Prices change often, so it's worth checking each vendor's own site directly before committing.
The price comparison
| Tool | Entry tier | Mid tier | Top tier | |---|---|---|---| | CozyFid | Free (first 20 scans, no card required) | €19/month (unlimited scans, all unlock channels, 1 AI-generated poster) | — | | Riwil | €9/month excl. VAT (custom wheel, QR code) | €83/year excl. VAT (about €6.90/month) | €145 excl. VAT, one-time, lifetime access | | SpinWinGo | €27/month (1 wheel, unlimited QR codes, dashboard) | €45/month (unlimited wheels, Google review sync, AI reply suggestions) | €89/month plus €23/month per extra location (3 locations included) | | Boostigo | €29/month (up to 100 games/month) | €69/month (unlimited games, advanced analytics) | €99/month (dedicated support, integrations, SEO audits) | | SpinReview | €149 one-time payment (wheel, 50 printed flyers, QR code) | €49/month (full analytics, SMS campaigns, 50-reviews-or-refund guarantee) | Custom quote (multi-location) | | Up Review | €89/month excl. VAT (wheel, centralized reviews, AI replies, CRM) | €149/month excl. VAT (loyalty program, auto-posting across networks) | Custom quote (networks and franchises) |
What the price doesn't tell you
The cheapest option isn't always the best deal, and the priciest one isn't always overkill. What actually matters is what's included.
Riwil is the cheapest tool on this list, and at that price, it stays focused on the wheel and Google reviews. Nothing in its public listing mentions unlocking an Instagram, Facebook, or TikTok follow, which may be enough if reviews are the only goal, but less of a fit for a business that also wants to grow its social following.
At the other end, Up Review and Boostigo's top tiers add a CRM, SMS and email campaigns, and for Up Review, a loyalty program with digital cards. That's useful for a business that wants to centralize its entire customer relationship in one tool, but it also comes with a much higher monthly budget than a simple review wheel.
CozyFid sits between the two: free to test on the first 20 scans with no card required, then €19/month for unlimited use, with an explicit choice of unlock channel (a Google review, or an Instagram, Facebook, or TikTok follow) rather than a tool built for reviews alone. It isn't the cheapest option on the market (Riwil is), but it's one of the lowest prices among tools that cover both reviews and social growth rather than reviews only.
Questions worth asking before comparing on price alone
Does the monthly price cover the wheel only, or also review management (replies, alerts)?
Is the number of games or scans unlimited, or does a threshold trigger extra charges (Boostigo, for example, charges €0.50 per game past its quota)?
Can the unlock point to a social follow, or only to a Google review?
Is the listed price before or after tax? Several sites list prices excluding VAT, which changes the real comparison for a business that pays it.
Is there a minimum commitment, or can you cancel anytime?
Conclusion
Comparing these tools on the homepage price alone gives an incomplete picture. The better approach is to look at what the entry price actually includes, what becomes a paid extra, and whether the tool covers Google reviews only or social growth too, before choosing on budget alone.
See CozyFid's full pricing — or read how CozyFid works for spas and beauty salons.